Last week, graphic designer P.R. Chase tweeted us saying he had mentioned us in his most recent blog. We were honored to have been mentioned in his blog, but more so than that, we found his sentiments about today’s crowdsourcing market profound. We can evangelize until we go blue about the merits of curated crowdsourcing…but [...]
Producer: GeniusRocket Animation: Rowboat Animation Concept by: AARP AARP wanted to provide resources and support to the baby boomer population, who are taking care of their parents but are approaching senior citizenship and dealing with their own issues. Knowing that caregivers are now online more than ever, they created the AARP Caregiving Resource Center to [...]
GeniusRocket recently led a series of webinars to provide marketers with guidance on how to implement a successful video marketing strategy, and what the curated crowdsourcing process entails. We’ve recorded the webinars- if you’re interested in accessing any of them, just click on any of the header links! Creating Video Content Brands Can Be Proud [...]
The benefits of crowdsourcing are often broken into two categories: value and choice. When we created our curated crowdsourcing model, we decided that quality had to be part of that equation as well. In order for crowdsourced video to really become a reliable option for brands and causes, quality must improve beyond the typical contest-model of [...]
When I first heard about Life in a Day last year, I was amazed at the possibility of the film. Taking footage from all over the word, all on one day, for one film? It’s a pitch that’s so grand in scope it’s hard not to be fascinated by it. On the big day, July [...]
Every day we share our favorite advertising, marketing, crowdsourcing content and more on Twitter (@GeniusRocket) and Facebook. In case you missed some of it, here’s our favorite links from the past week, neatly organized for you to browse through as you kill time on your Friday afternoon.
Chevy’s 2012 5-door hatchback accompanies a team of professional skydivers down to the ground in Eloy, Arizona in a dramatic, documentary spot. The appeal of skydiving is amazing itself but to see a 2 ton car free fall from 13,000 feet is surreal (and quite impractical). I only have one question: Did you notice that [...]
Or part of it, at least. The rest appears to be curated. Adweek’s AdFreak reports that Drafthouse Films is creating an anthology film titled The ABC’s of Death. With 25 directors already selected—curated, really— there’s now a global contest to crowdsource the 26th. The 26th director will produce the segment of the film for the [...]
Every day we share our favorite advertising, marketing, crowdsourcing content and more on Twitter (@GeniusRocket) and Facebook. In case you missed some of it, here’s our favorite links from the past week, neatly organized for you to browse through as you kill time on your Friday afternoon.
One of our amazing clients, Sylvan Learning, has chosen a GeniusRocket-produced advertisement to serve as inspiration for a new “Anything But Algebra!” video contest. Building off a theme in the GeniusRocket-produced spot, “Running Away From Homework,” the contest asks parents, “Does the thought of helping your child with algebra homework scare you?” Sylvan then asks [...]