Archive for the Tips & Resources Category

Video Marketing Tip: Prolonging the Online Video Life Cycle

Online Video Life Cycle Management With over 72 hours of video uploaded to YouTube every minute, you can bet that the attention span of viewers is short when it comes to online video. As a duty to your brand, your job is to not only create a quality video that resonates with your target audience, [...]

Baltimore Friends: Get Inspired on Wed 9/25

What do Seth Godin, Tony Hsieh, and GeniusRocket’s Peter LaMotte have in common? They’re all thought leaders recognized by IdeaMensch for having the chutzpah to bring brilliant ideas to life. Who is IdeaMensch? Better question, is: What is IdeaMensch? IdeaMensch #IM48 is one big road trip bringing together four guys in search of big ideas. [...]

Crowdsourcing a Video Marketing Campaign Stage 7: Performance Management and Iteration

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 6: Video Distribution

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 5: Maximizing the Production Process

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 4: Concept Validation and Risk Management

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 3: Concept Generation

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 2: Choosing Your Creative Partner

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 1: Defining Business Objectives

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

GeniusRocket’s Strategic Guide To Crowdsourcing a Video Campaign

As a marketer, you’re most likely aware of what crowdsourcing is and know of some innovative examples of how it has been used. But how much do you know about using it for your video marketing campaign? And how knowledgeable are you about the options you have if you do want to consider crowdsourcing? We [...]