Archive for the Featured Category

Crowdsourcing a Video Marketing Campaign Stage 5: Maximizing the Production Process

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

A Deeper Look Into GeniusRocket’s Creative Community

“Don’t just tell the story. Show it.” This is a quote paraphrased by some wise person out there that made us realize: we should actually make a deeper effort to show who GeniusRocket’s Creative Community consists of, not just say that we have the best. Who can you potentially get to work on your next [...]

Crowdsourcing a Video Marketing Campaign Stage 4: Concept Validation and Risk Management

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 3: Concept Generation

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Did GeniusRocket Kill Dubstep? AdWeek thinks so.

Ruh roh. Are we to be blamed for making Dubstep mainstream to the masses? According to an article in AdWeek, we’re a contributor. What exactly is dubstep even, anyway? And did we actually ruin it? Upon a deep discussion within GeniusRocket HQ, we realized that as cool as each employee is, none of us had [...]

Crowdsourcing a Video Marketing Campaign Stage 2: Choosing Your Creative Partner

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Crowdsourcing a Video Marketing Campaign Stage 1: Defining Business Objectives

We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]

Curated Creative: Alex Reiter

The mission of Curated Creative is to highlight members of GeniusRocket’s Creative Community and bring them closer to you through their personal stories and explanations of creative methods. Today, we feature Alex Reiter, a field producer, director and documentary specialist. Alex Reiter began his career working in post-production on independent feature films and major releases for [...]

A Designer’s Perspective on Crowdsourcing

Last week, graphic designer P.R. Chase tweeted us saying he had mentioned us in his most recent blog. We were honored to have been mentioned in his blog, but more so than that, we found his sentiments about today’s crowdsourcing market profound. We can evangelize until we go blue about the merits of curated crowdsourcing…but [...]

GeniusRocket Produces Caregiving Video Spot for AARP

Producer: GeniusRocket Animation: Rowboat Animation Concept by: AARP AARP wanted to provide resources and support to the baby boomer population, who are taking care of their parents but are approaching senior citizenship and dealing with their own issues. Knowing that caregivers are now online more than ever, they created the AARP Caregiving Resource Center to [...]