A Behind the Scenes look at Audio-Technica’s latest TV commercial, as told by GeniusRocket’s Project Coordinator Tim Meleca Feathers, bubbles, smoke machines, and yarn. What do they all have in common? The answer is they were all a vital part of our latest and greatest TV spot for Audio-Technica, “Silence Redesigned”. This spot will be [...]
The mission of Curated Creative In the Spotlight is to highlight members of GeniusRocket’s Creative Community and give you a better understanding of just how uniquely talented they are through personal stories and explanations of creative methods. Today, we feature Kristin Barlowe, one of the many talented directors at Revolution Pictures. Kristin began her creative [...]
The DC Chapter of the American Marketing Association recently held its 80th Anniversary Marketing Awards Gala, Washington DC’s most prestigious event of the year honoring marketers across all marketing disciplines – including marketing communications, brand and brand identity, social media, website design, digital/interactive, event marketing, and more. Encouraging work submissions for a spectrum of categories [...]
What do technology companies and crowdsourcing agencies have in common? Their mission is to innovate. They challenge the status quo and create new rules. They strive to enhance the customer experience in ways unfound before. Synergies between the two sectors have led to some brilliant new products and services. We explain below some [of the [...]
What do Seth Godin, Tony Hsieh, and GeniusRocket’s Peter LaMotte have in common? They’re all thought leaders recognized by IdeaMensch for having the chutzpah to bring brilliant ideas to life. Who is IdeaMensch? Better question, is: What is IdeaMensch? IdeaMensch #IM48 is one big road trip bringing together four guys in search of big ideas. [...]
We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]
We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]
We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]
We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]
We know crowdsourcing in general is still unfamiliar territory for many out there, and we want to change that. We’re devoting a blog series over the next few weeks, each one focusing on a phase of the video campaign planning process. If you want the Strategic Guide to Crowdsourcing a Video Campaign in its entirety, [...]