Producer: GeniusRocket
Animation: Rowboat Animation
Concept by: AARP

AARP wanted to provide resources and support to the baby boomer population, who are taking care of their parents but are approaching senior citizenship and dealing with their own issues. Knowing that caregivers are now online more than ever, they created the AARP Caregiving Resource Center to give viewers free access to rich resources and support. AARP shopped around for different animation teams to develop videos to raise awareness about the Center. Ultimately, they found that only GeniusRocket was capable of providing the options, affordability and quality that they were looking for.

Rowboat Animation was selected to animate the videos based on their experience and artistic style. The finished videos are featured on AARP’s website, YouTube, and Vimeo pages.

Check out the videos here:

About the AARP Caregiving Resource Center
Being a family caregiver means many different things. No matter your caregiving situation, the AARP Caregiving Resource Center can help you manage the care of a loved one. To visit the website, click here.