Said our President Peter LaMotte a few weeks ago: “GeniusRocket just took crowdsourced video to a new level. Its one thing to crowdsource a video. It is a whole new idea to have the top ad critic take a look at the ideas before they are produced.”

If you haven’t heard yet, GeniusRocket recently hired Bob Garfield to be our Critic at Large (Oh, you’re interested in learning more? Check out our press release). If you read Ad Age or MediaPost, tune into NPR’s “On the Media,” and/or are a high-level marketer,  chances are you’re already well aware of who he is. Bob is a feature writer for the aforementioned publications and co-host of the NPR program, and is a marketing thought leader who has an incredible eye for discerning which ad campaigns are good, great, or shouldn’t be touched with a ten foot pole (It’s quite shocking how even the biggest of brands sometimes launch ads that fall into that last bucket…we’re sure you can name a few fail-blog worthy campaigns off the top of your head).

Why is such a big name working for us? It’s because he sees GeniusRocket’s potential. “Marketers and advertisers have a huge opportunity in crowdsourced content, and GeniusRocket’s particular platform is especially attractive,” said Bob Garfield. “The idea isn’t to sort through haystacks for needles, but to help established creators understand a brief and deliver sound results. Yeah, there are more misses than hits. That’s why I have a career. But the solutions are sometimes extraordinary – and extraordinarily unlike what agencies are apt to produce.”

Bob will be evaluating the final round creative concepts that our Creative Community produces to assess which ones really hold weight and will help achieve the business objectives the client has for the video. He is the single biggest new part of our process for client campaigns and will impact the output of client work in much bigger and better ways than before.

So without further ado, check out our new GeniusRocket Process video so you can get a conceptualize a holistic sense of how we do work here at GeniusRocket.