GeniusRocket recently led a series of webinars to provide marketers with guidance on how to implement a successful video marketing strategy, and what the curated crowdsourcing process entails.

We’ve recorded the webinars- if you’re interested in accessing any of them, just click on any of the header links!

Creating Video Content Brands Can Be Proud Of: A B2C Case Study with Audio-Technica

Audio-Technica’s Consumer Marketing Manager Crystal Griffith & GeniusRocket President Peter LaMotte explained how they were able to create a powerful “Audio 911″ viral video via creative crowdsourcing.

Topics covered include:

• Can you guarantee a viral video?
• How can I guarantee high quality production?
• What risk does crowdsourcing pose?
• What measurements of success did Audio-Technica set to reach with this video?
• What strategies are best for sharing and distributing online video?

Business to Business Webinar: Affordable Ways to Boost Your Sales Through Video Marketing

GeniusRocket attracts clients like Colgate-Palmolive, IBM, Amazon, and Unilever and because they trust us for the quality of the creative videos we provide through curated crowdsourcing. Our innovative model is providing solutions to marketers that didn’t exist before; we provide speedy delivery that traditional agencies have a hard time beating and help clients big and small because we’re supremely agile in accommodating marketing budgets. Most of all, we’re committed to strengthening brand value and ensuring that the video campaign surpasses our clients’ business objectives. This webinar covers case studies of great work GeniusRocket has done for B2B clients.

In this webinar, topics of discussion included

• What makes curated crowdsourcing so affordable?
• How exactly can you leverage video to increase lead generations?
• How can you improve your video strategy to better engage customers?
• What success measures really matter?

How to Create Effective Advocacy and Cause Based Video Content

Curated crowdsourcing can be the single best new solution to fit the needs of advocacy organizations looking to produce a powerful video that their viewers will want to share with others and take action on- all done within an incredibly reasonable budget. In this webinar, GeniusRocket President Peter LaMotte  discusses how crowdsourced video can help to bring creativity, high quality, and affordability to advocacy campaigns that clients would not have exposure to using a traditional model.

Topics covered include:

• What makes curated crowdsourcing so valuable for organizations to tap into?
• How much does crowdsourced video cost?
• How can you maintain control over the project and the distribution?
• How long does crowdsourced video take to produce?
• What strategies can be implemented to make your advocacy campaigns viral?