Everyone is doing it these days: crowdsourcing. We have private companies like Kickstarter and the public sector engaging in crowdfunding. We have individuals crowdsourcing ideas for marriage proposal memes, and behemoth brands like Dorito’s managing their own crowdsourcing contests. And of course, there is a whole cornucopia of disruptive startups (like us, obviously) innovating within [...]
The marketing media hype these days is all about how brands expect to increase their spend on video. But let’s face the reality- whether your company boasts an awesomely abundant budget or you are working on a shoestring allowance, you still need to be equally as smart on how you go about investing in video. [...]
What defines success when you are producing a video through a crowdsourcing agency? You should be paying attention to similar measures as you would with the traditional model of video production, but there are a few nuggets of difference. Bob Garfield, a marketing thought leader and columnist at Advertising Age for over 25 years, gives [...]
GeniusRocket recently led a series of webinars to provide marketers with guidance on how to implement a successful video marketing strategy, and what the curated crowdsourcing process entails. We’ve recorded the webinars- if you’re interested in accessing any of them, just click on any of the header links! Creating Video Content Brands Can Be Proud [...]
GeniusRocket Peter LaMotte recently led a ‘B2C video marketing’ webinar featuring Crystal, Audio-Technica’s Marketing Manager. Crystal bleeds the Audio-Technica brand and knows better than any other marketer that it is her duty to enhance and protect it. She had heard about the benefits of crowdsourcing, but admittedly she was initially ambivalent about crowdsourced video being [...]
Says our President Peter LaMotte: GeniusRocket just took crowdsourced video to a new level. Its one thing to crowdsource a video. It is a whole new idea to have the top ad critic take a look at the ideas before they are produced. Says our press release: GeniusRocket Names Bob Garfield Critic at Large Veteran [...]