Here at GeniusRocket, we maintain anything but the status quo. We love change and embrace it, especially if it means it’ll bring more value to our clients and our creative talent.
The change we implemented recently was the relaunch of our site, complete with a redesign, enhanced user interface, and features to increase visitor engagement. We wanted the website to truly reflect our brand identity, and with our friends at the JESS3 creative firm we
were able to over-accomplish on that task. Through our site, we wanted our client to clearly understand that we’re fun but serious about and damn good at what we do. One of the solutions that JESS3 came up with was just brilliant: a sleek, fluid interface that mimics a rocket launching as your advance from page to page. Not only is that fun, it’s also completely different- JESS3 essentially captured our brand identity AND market positioning all throughout this one major concept.
So aside from making the website easier and more engaging to use, what else does the website do that creates new value for our clients and creative talent?
The deeper meaning behind the website doesn’t lie in its new design or functionalities; it’s really about its symbolism representing the changes in our company. The new website is smarter and more cohesive- just like our start-up company as we’ve made mistakes and learned and grown from them. By simplifying our business model we’ve managed to enhance it, focusing primarily on video production. The market demand for online commercials, viral videos and the like has exploded in recent years, and with high production costs and budget constraints, brand managers are stressing out in figuring out how they can meet this demand and reach their customers. GeniusRocket not only offers solutions that are significantly lower in cost, it offers more solutions that are of premium quality on par with some of the best agencies out there. Our business model just makes sense to our clients in today’s economy and consumer trends in online engagement. There’s nothing more to it.
Note: Keep an eye out for the “official” video on the GeniusRocket homepage which should launch in the next couple weeks.
The Launch Party
We celebrated our site relaunch at a launch party last Tuesday night at the most appropriate venue in Washington, DC, the Rocket Bar, with the most appropriate crowd- our good friends, clients, and creative talent- all firm believers in the work that we do. Despite the day-long torrential downpour Mother Nature spat down on us, the turn-out was as strong as it could have been on the sunniest of days. Sure, free beer can entice almost anyone to come out- but we truly know from the deepest of our sappy hearts that in mingling with our many guests throughout the night, it’s the love and loyalty they have for GeniusRocket that motivated them to celebrate with us. We hope that with the company’s enhanced model and our firm commitment to creating new value for our customers and creative community, we’ll continue to rapidly grow our loyalists. We’re looking forward to the next time we hold a party and struggle with the dilemma of finding a bar big enough (and preferably rocket- themed) to handle our gigantic network of fans.