When I first heard about Life in a Day last year, I was amazed at the possibility of the film. Taking footage from all over the word, all on one day, for one film? It’s a pitch that’s so grand in scope it’s hard not to be fascinated by it.
On the big day, July 24, 2010, they received about 80,000 individual clips, making up almost 4,500 hours of footage. By December 2010, director Kevin McDonald and producer Ridley Scott had curated it down to just a 90 minute film.
The broke further ground by streaming the premiere of the film live on YouTube on January 27, 2011, at the Sundance Film Festival. As of yesterday they’ve taken the final step with the film, releasing it for free, in its entirety, on YouTube.
The crowdsourced nature of the project is fascinating by itself. The open, free, digital nature of the video takes it to the next level. And now we can even bring you the film right here on our blog, embedded below. Enjoy!