The benefits of crowdsourcing are often broken into two categories: value and choice. When we created our curated crowdsourcing model, we decided that quality had to be part of that equation as well. In order for crowdsourced video to really become a reliable option for brands and causes, quality must improve beyond the typical contest-model of [...]
Over 40,000 people have signed a petition against Nickelback’s upcoming (well, speculative) Thanksgiving halftime performance during the Detroit Lion/Green Bay Packers showdown. Fortunately for the NFL, they don’t need to reverse any announcements in case they choose not to select them, as no official announcement has yet been made. Detroiters are complaining that between Motown’s [...]
How do you get more Twitter followers? That’s one question most Twitter users have asked themselves at one point or another. “Experts” claim a number of different strategies: engagement, sharing quality content, using hashtags, catering to your niche, etc. But Greg Burney (@GregBurney) of Minnis Bay has his own creative way of gaining Twitter followers—by [...]
When I first heard about Life in a Day last year, I was amazed at the possibility of the film. Taking footage from all over the word, all on one day, for one film? It’s a pitch that’s so grand in scope it’s hard not to be fascinated by it. On the big day, July [...]