Every day we share our favorite advertising, marketing, crowdsourcing content and more on Twitter (@GeniusRocket) and Facebook. In case you missed some of it, here’s our favorite links from the past week, neatly organized for you to browse through as you kill time on your Friday afternoon.
Chevy’s 2012 5-door hatchback accompanies a team of professional skydivers down to the ground in Eloy, Arizona in a dramatic, documentary spot. The appeal of skydiving is amazing itself but to see a 2 ton car free fall from 13,000 feet is surreal (and quite impractical). I only have one question: Did you notice that [...]
Over the past few weeks, YouTube has slowly released a slew of outstanding new features. It may not look different on the surface, but here are several new features that you need to know about to make the most of the platform as a creator and marketer!
Or part of it, at least. The rest appears to be curated. Adweek’s AdFreak reports that Drafthouse Films is creating an anthology film titled The ABC’s of Death. With 25 directors already selected—curated, really— there’s now a global contest to crowdsource the 26th. The 26th director will produce the segment of the film for the [...]
open.NASA, a collaborative platform for the open government community to share ideas and current projects, has launched the International Space App Challenge. This 2012 crowdsourcing campaign is designed to get the public involved in creating and developing solutions to address current global challenges. The International Space App Challenge uses open crowdsourcing to collect a wide [...]
Every day we share our favorite advertising, marketing, crowdsourcing content and more on Twitter (@GeniusRocket) and Facebook. In case you missed some of it, here’s our favorite links from the past week, neatly organized for you to browse through as you kill time on your Friday afternoon.
One of our amazing clients, Sylvan Learning, has chosen a GeniusRocket-produced advertisement to serve as inspiration for a new “Anything But Algebra!” video contest. Building off a theme in the GeniusRocket-produced spot, “Running Away From Homework,” the contest asks parents, “Does the thought of helping your child with algebra homework scare you?” Sylvan then asks [...]
We’re excited to partner up with Trada and Wooshii this week for a webinar all about crowdsourcing video. The fun starts tomorrow, October 20th at 12:15 p.m. Featuring GeniusRocket president Peter LaMotte and Fergus Dyer-Smith from Wooshii, the webinar will cover everything you’ve been wanting to know about video in today’s digital landscape, including: Should [...]
Hyundai launches their i40 Euro-ad campaign by displaying unusual creative expression in an unusual way. This oddity attempts to strike hard in the memory of its viewers. The Korean car company turned to Jim Denevan, an American artist who creates temporary, large-scale land artwork has no trouble wowing people with expression. New York Times Magazine [...]
One new company seems to be a cross between a GNC and a news editor. According to their website, Lollihop is “on a mission to discover and try new snacks and new meals—ones that fit easily into daily life—and share what we find.” In short, Lollihop picks the best healthy snacks around, then mails them [...]