Now that President Obama has held online “town hall” events at each of the big three social networks—Facebook, Twitter, and today, LinkedIn—we decided to take a look at how questions were selected for each of these events.
It wasn’t a huge surprise when we saw that for each event questions were carefully curated from both an online and live audience, pre-selected in advance by a set of curators defined by the company hosting the event. Just as we curate professional studios and creatives for our own creative community, Facebook, Twitter, and LinkedIn each curated the questions posed to the President to ensure high quality questions and an even spread across a variety of important topics.
For the Facebook town hall, questions were selected both online and offline by Facebook staff and then asked by Mark Zuckerberg. For the Twitter town hall, questions were selected from those posed on Twitter using a “panel of seasoned Twitter users with experience discussing the economy,” and then asked in person by Twitter co-founder Jack Dorsey.
Today, in the LinkedIn town hall, questions were selected both live and through a special LinkedIn Group by LinkedIn staff, then asked aloud by LinkedIn CEO Jeff Weiner.
Yet one more proven example of how curation can be so effective when looking for high quality content (whether that’s video advertising or town hall questions!) through crowdsourcing methods.
Check below for the videos from President Obama’s Facebook and Twitter town halls, and watch this page for media from the LinkedIn town hall held earlier today.