Note: Patrick Meier has written a great comment below with more details on the Standby Volunteer Task Force, which is exactly what we’ve suggested in this post—a vetted group of volunteers. Also take note of his great points regarding what an incredible achievement this project was for an emergency management office. Thanks for the great [...]
Every day we share our favorite advertising, marketing, crowdsourcing content and more on Twitter (@GeniusRocket) and Facebook. In case you missed some of it, here’s our favorite links from the past week, neatly organized for you to browse through as you kill time on your Friday afternoon. While we’ve got you here, we’d appreciate a [...]
On August 28th, right here in Washington, DC, the Martin Luther King Jr. National Memorial will officially open, with a dedication that is expected to draw a crowd of more than a 250,000 people. From what I’ve seen so far, I find the design and symbolism of the MLK Memorial to be just as awe-inspiring [...]
On Monday, the SXSW “Panel Picker” re-opened online, beginning the long process of selecting panels for the 2012 conference in Austin, Texas. For those of you not familiar with the idea, the panel picker is rooted in good old-fashioned crowdsourcing: empowering the community to shape the structure of the conference by voting on their favorite [...]
This is the first post in our on new “Why We” series. GeniusRocket is a fundamentally new type of creative company. We are not a contest site, nor are we a traditional ad agency—we just look at the advertising world a little differently. In order to explain how and why we approach certain aspects of advertising and creative work differently, we [...]
When Big Red approached us this spring about producing two videos for them, we were ecstatic about the opportunity to show off what we could do. They had looked at other crowdsourced video options, but had seen us mentioned in a Fast Company article about the “Future of Advertising” and wanted to know more. Before [...]